My group worked together to create a professional proposal document that contains an analysis, strategy, and recommended media mix for Tangerine, the pedicab service. The document includes a cover page, an introduction/ background/situation analysis, a summary of media objectives, quantitative and qualitative analysis of media usage habits and factors that contribute to facilitating a purchase by the consumer, and a media strategy and mix. The proposal is client-ready and provides a strategic framework to outline the best media choices for each daily period specified by the client.