As part of this project, my team developed a campaign to promote tourism in Bloomington, Indiana. We employed a range of creative deliverables to execute our strategy and selected concept. These included three static ads, a set of content pillars, two social media posts, an audio script, a video storyboard, a landing page mockup, and a bonus creative element. While I contributed to the project in various ways, such as brainstorming and hands-on work, I was primarily responsible for the creative brief, audience persona, and static ads.