My team and I developed a media plan that aims to attract American beer drinkers, particularly those who are fans of European imports, to Gull. The plan is detailed, client-ready, and includes professional analysis of audience demographics, behavioristics, and media usage habits. Additionally, it provides a media mix and schedule to meet the client's goals. The plan is broken down into multiple sections, including an introduction, media objectives, audience analysis, competitive analysis, recommended media mix and schedule, and budget analysis. The client has agreed to a $9 million budget for a 90-day rollout campaign scheduled to launch on February 1, 2024.