Posing the Olipop can as a professor makes the ad feel like he can educate you on the product.
Using a professor simulates trust and credibility.
Allows us a segway to talk about the “formula” or the healthy ingredients of the soda.
Olipop uses cassa

Posing the Olipop can as a graduate can make it seem like we have leveled up to a better soda.
This message can show the Olipop can on the start of a new journey and can symbolize the start of the consumers Olipop journey.
Olipop is filled with prebi

By making the Olipop can a CEO we are showing Olipop in a leadership role for creating a healthy lifestyle.
Using a CEO shows that he is an expert.
Most Americans do not consume enough fiber, Olipop is filled with fibers which can help reach nutriti

OLIPOP Campaign

Insights: Olipop is the smarter choice for your gut and overall health in comparison to soda.

Strategy Idea: Showcasing Olipop as the best soda that outsmarts the competition by offering excellent health benefits without sacrificing taste.

Collaborators: Graham Ong and John Recker

Warby Parker

Gull Brews Media Plan